VICTOR J. SALERNO

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Pioneering Visionary and Legendary Industry Mentor

Vic stands as a revered figure in the world of gaming and sports betting, acclaimed for his unparalleled contributions as a pioneer, visionary, and approachable mentor. With a storied career spanning over four decades, he has left an indelible mark on the industry's landscape, shaping its evolution and inspiring countless professionals along the way.

A Journey Defined by Innovation

With a career steeped in innovation, Vic's impact began as Chairman of American Wagering, Inc (American Wagering or AWI), where he orchestrated a remarkable transformation. Under his leadership, AWI operated over 130 Leroy's Sports Books (Leroy's) across Nevada. Vic's pioneering spirit came to the fore as he launched the groundbreaking Computerized Bookmaking Services (CBS), a computerized sports book platform that revolutionized the industry. This platform birthed a series of industry firsts, including the creation of the first bookmaking network hub, the introduction of self-service race and sports wagering kiosks, and the initiation of the first mobile sports betting in the United States through the Leroy's App.

A Legacy of Leadership

In 2012, Vic's remarkable journey led to the acquisition of American Wagering by British bookmaker William Hill. Here, he ascended to the role of Chairman of the Board of William Hill US, a testament to his enduring influence and leadership. His innovative thinking and strategic acumen continued to shape the industry landscape, leaving an indelible impact.

Championing Native American Casinos

Beyond his tenure at William Hill, Vic's commitment to excellence led to the founding of USBookmaking in 2016. He transformed the company into a premier sports betting service provider dedicated to serving native American casinos. His work revolutionized the way sports betting services were offered and paved the way for increased opportunities in this sector.

An Industry Thought Leader

Vic's involvement in the industry extended far beyond executive roles. He served as the Past President of USBookmaking, showcasing his dedication to industry growth and advancement. His leadership within the Nevada Association of Race and Sports Operators and the Nevada Pari-Mutuel Association's leadership committee further solidified his influence and commitment to fostering collaboration.

A Hall of Fame Inductee and Renowned Contributor

Vic's contributions have been widely recognized by the gaming and sports betting industries. In 2015, he earned a place of honor in the American Gaming Association's prestigious "Gaming Hall of Fame," a testament to his visionary achievements. In 2020, he was once again celebrated, as he secured his place in the Sports Betting Community (SBC) Hall of Fame, reaffirming his status as an industry luminary.

A Legacy of Inspiration and Expertise

Vic's enduring legacy is marked not only by his impressive list of accomplishments but also his role as a mentor and contributor. His presence on sports betting panels and symposiums is a testament to his unmatched expertise, drawing from his extensive background as an American sportsbook operator. His unique perspective continues to captivate and educate industry professionals, making him a cherished figure in the hearts and minds of those he has inspired.